A shortcode is a four to six digit number to which an SMS message can be sent. Shortcodes allow subscriber participation in local and national campaigns from various sources such as retailers, sporting events and marketing companies used for voting, redeeming special offers, etc. There are two types of shortcodes: Premium and Standard Rate. Premium shortcodes have a cost associated with the code and can be billed as a one-time charge or as a recurring subscription and will appear on the customer’s bill. The message may also incur standard texting charges if applicable. A standard shortcode does not typically charge the subscriber a fee but may incur standard texting charges from their carrier. Visitwww.wirelesspioneer.com to view available shortcodes for Pioneer customers.