A shortcode is a four to six digit number allowing subscribers participation in local and national campaigns and purchasing of premium content. There are two types of shortcodes: Premium and Standard Rate. A Premium shortcode has a charge associated with it while a standard rate shortcode does not cost the subscriber anything other than texting charges from the carrier.

Shorts codes are 4-6 digits in length depending on whether the campaign is local or national. • Four (4) digit campaigns are “local” meaning they are available to customers of a specific carrier. • Five (5) to six (6) digit campaigns are usually nationwide and recognized by all carriers offering shortcodes.