It's Amazon Prime Days-- which means the internet is tempting shoppers with discounts and deals, it's easy to overlook the small businesses right here in our hometowns. While massive online sales events may promise convenience and low prices, supporting local businesses offers meaningful benefits that strengthen our communities.

Local businesses are more than just storefronts—they're neighbors, friends, and community builders. Shopping locally ensures that your money stays close to home, funding schools, parks, and public services. According to studies, for every $100 spent locally, approximately $68 stays in the community, compared to only $43 when spent at larger chains. 

Moreover, local businesses provide personalized service, unique products, community support and one-of-a-kind experiences that large retailers often can't match. They're also more likely to source products sustainably and ethically, supporting other local artisans and producers.

During events like Prime Days, small businesses often offer their own specials and incentives. These promotions make it the perfect time to discover hidden gems in your community and support hardworking local entrepreneurs who rely on your patronage, especially as they continue recovering from recent economic challenges.

This Prime Day, consider taking a moment to browse the offerings from your local stores first! Who knows, you might find something truly awesome.